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Setting Up Payouts

To receive your share of subscription revenue, you need to connect a Stripe account. This is a one-time setup that enables automatic payouts whenever your subscribers are charged.

How Payouts Work​

When a subscriber pays for your coach:

  1. Stripe processes the payment from the subscriber
  2. Fees are deducted (GuidanceAI platform fee + Stripe processing fee)
  3. Your share transfers automatically to your connected Stripe account

You do not need to invoice anyone or manually request payments -- everything happens automatically.

Setting Up Stripe Connect​

Step 1: Start the Connection​

  1. Click the Build tab in the sidebar
  2. Go to Earn
  3. In the Stripe Connect card, click Connect with Stripe

Step 2: Complete Verification​

Stripe will ask you to verify your identity. This is a standard requirement for receiving payments and typically includes:

  • Your legal name and date of birth
  • Your address
  • Bank account details for payouts
  • Identity verification (photo ID)

This process is handled entirely by Stripe and usually takes just a few minutes.

Step 3: Start Receiving Payouts​

Once verification is complete, you will see a green "Payouts Active" status in the Earn section of the Build tab. From this point:

  • Your share of each subscription payment transfers automatically
  • You can view your earnings in the Stripe Dashboard
  • You can manage your payout schedule and bank details

Accessing Your Stripe Dashboard​

After setup, click Open Stripe Dashboard in the Earn tab to:

  • View your earnings and payout history
  • Update your bank account details
  • Change your payout schedule (daily, weekly, or monthly)
  • Download financial reports

Understanding the Revenue Split​

Your earnings depend on your coach's subscription price:

ComponentAmount
Coach priceWhat your subscribers pay (e.g., £200/month)
GuidanceAI feePlatform fee for hosting and distribution
Stripe fee3% payment processing fee
Your earningsWhat you receive (~67% of the price)

Use the Income Calculator in the Earn tab to see the exact breakdown for any price point.

tip

The platform ensures a minimum fee of £150 per subscription. For coaches priced above ~£455/month, the standard 33% total fee applies. For lower prices, the fee percentage is higher to cover costs.

Incomplete Setup​

If you started the Stripe connection but did not finish verification:

  1. Click the Build tab in the sidebar, then go to Earn
  2. You will see a warning that setup is incomplete
  3. Click Continue Setup to return to Stripe and complete verification

Your payouts will not activate until verification is complete.

Troubleshooting​

Verification Failed​

If Stripe could not verify your identity:

  • Check that your details match your ID exactly
  • Ensure your photo ID is clear and not expired
  • Contact Stripe support for specific verification issues

Payouts Not Arriving​

If payouts are active but you are not receiving funds:

  1. Open your Stripe Dashboard
  2. Check if there are any holds or issues flagged
  3. Verify your bank account details are correct
  4. Check your payout schedule (daily payouts may take 2-3 business days)

Need to Change Bank Details​

You can update your bank account at any time through the Stripe Dashboard. Click Open Stripe Dashboard in the Earn tab, then navigate to Settings > Payouts.